At first glance, knowing we're supposed to be in Beverly Hills, and having just come from Rodeo Drive, you might mistake this for the Beverly Wilshire Hotel (where "Pretty Woman" was filmed) at the north end of Rodeo Drive. It does look a bit like it. But you'd be wrong.

This is actually the Biltmore Hotel, located 11 miles to the east, at 506 South Grand Ave, in downtown Los Angeles.

At the Biltmore, Eddie's car pulls up to the southeast side of the hotel (heading southwest on Olive Street), where the bellhop takes his bag. (Eddie couldn't do that today - Olive Street is now a one-way street, heading the opposite direction - northeast). In the photo above, the camera is looking north/northwest.

The hotel interiors were shot inside the same hotel, the Biltmore. Even Eddie's room interior was actually shot in a room upstairs at the hotel (although the producers redecorated it for the scene).

Later, when the cops (Judge Reinhold & John Ashton) have staked out his hotel, Eddie has a meal delivered to their car, and while they're busy eating it, he sneaks up and stuffs bananas up their car's tailpipe. In this scene, the unmarked police car is parked on the southeast side of Olive Street (across from the southeast side of the hotel, next to Pershing Square park). The car is facing northeast.

Eddie also meets 'Serge' (played by Bronson Pinchot), the gallery's unique receptionist.

This wasn't really an art gallery. It was actually a shoe store.

According to the commentary on the DVD, by director Martin Brest  the store was located on Wilshire Blvd, an eighth of a mile east of Rodeo Drive. Now that should have made  by it easy, right?  Well, not quite.

This particular location had me stumped for a long time, because, as it turns out, the location was actually west of Rodeo, not east.

Finally, in 2015, my friend Chas (of itsfilmedthere.com) sent me convincing evidence (in the form of screencaps and matching Google StreetViews) that the location was at or near 9680 Wilshire Blvd, in Beverly Hills, a building that now houses the clothing store Falconnable.  I'm not 100% certain whether it was there, or next door at the small Orogold storefront at 9658 Wilshire. But there's no doubt that it was right about there, on the south side of Wilshire, just east of the corner or Bedford Drive & Wilshire Blvd.  (Thanks, Chas!)

(Not long after, a fan, Simon, emailed me with the same discovery - so thanks, Simon.)