Warner Bros. Pictures, IMAX Corporation and NASCAR Host the
World Premiere of NASCAR 3D: THE IMAX EXPERIENCE
on Wednesday, March 3rd at Universal CityWalk IMAX Theater

February 24, 2004 03:10 PM US Eastern Timezone

  WHAT: Red carpet arrivals at the World Premiere of "NASCAR 3D: THE IMAX EXPERIENCE" on Wednesday, March 3rd at the Universal CityWalk IMAX Theater, in Universal City.

Adrenaline-Fueled Documentary. Using the magic of IMAX(R) 3D technology, "NASCAR 3D: THE IMAX EXPERIENCE" puts audiences behind the wheel of America's most thrilling competition, racing at speeds up to 200 miles per hour and working alongside the pit crew. Moviegoers will feel the rush of being a NASCAR driver and learn what it takes to compete at this championship level though the science, technology and teamwork that powers the nation's number one spectator sport. The heart-pounding thrills of NASCAR are brought to life on IMAX screens up to eight stories high and surrounded by 12,000 watts of digital surround sound.

"NASCAR 3D: THE IMAX EXPERIENCE," sponsored by AOL for Broadband, is narrated by KIEFER SUTHERLAND ("24," upcoming "Taking Lives") and directed by SIMON WINCER ("Lonesome Dove," "Free Willy," "Phar Lap" and the recent large-format film "The Young Black Stallion"). JAMES NEIHOUSE, one of the large-format medium's preeminent cinematographers ("Space Station 3D," "Michael Jordan to the Max," "Rolling Stones at the Max," "The Dream Is Alive"), is the director of photography; IMAX Corporation's LORNE ORLEANS and DOUGLAS "DISCO" HYLTON are the producers; and NEIL GOLDBERG (producer of the FOX network's NASCAR coverage) is the executive producer.

  WHO: From the film -- Kiefer Sutherland (narrator); NASCAR Drivers Kurt Busch, Jeff Gordon, Kevin Harvick, Jimmie Johnson, Ryan Newman, Johnny Sauter, and Brian Vickers; Simon Wincer (director). Other celebrity attendees to follow.

  WHEN: Wednesday, March 3rd
                 5:00 PM -- Press check-in
                 6:00 PM -- Red carpet arrivals begin
                 7:00 PM -- Screening begins

  WHERE: Universal CityWalk IMAX Theater Universal City, CA

YOUR COVERAGE IS INVITED. PLEASE RSVP TO RESERVE YOUR SPACE.

This film has been rated PG by the MPAA for "some crash scenes."

"NASCAR 3D: THE IMAX EXPERIENCE" is sponsored by AOL for Broadband and will be distributed exclusively to IMAX(R) Theatres by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and IMAX Corporation.

www.imax.com/racing / AOL Keyword: IMAX NASCAR

Contacts:

Warner Bros. Pictures
Alison Branch, 818-954-6513 (TV/Radio)
Alison.Branch@Warnerbros.com
or
Risa Chapnick, 818-954-6674 (Print)
Risa.Chapnick@WarnerBros.com
or
Michael Taylor, 818-954-6585 (Photographers)
Michael.Taylor@Warnerbros.com
or
Brenda Falitz, 818-954-6676 (Online Press)
Brenda.Falitz@Warnerbros.com
or
Johnny Jones, 818-954-1268 (International Press)
Johnny.Jones@Warnerbros.com