***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***

GENERATION IRON

WHAT:                 Los Angeles premiere of GENERATION IRON,
                  from the producer of Pumping Iron

WHO:                   From the film: Michael Jai White, Lou Ferrigno, Phil “The Gift” Heath (Mr. Olympia),
Kai “The Predator” Greene, Branch “Quadrasaurus” Warren, Dennis “Big Bad Wolf” Wolf, Denni James (top pro trainer), Hidetada “The Dragon” Yamagishi, Roelly “The Beast” Winklaar

WHEN:                 Wednesday, September 18^th 2013
                                Press check-in: 6:00 pm
                                Arrivals: 6:30-7:30 pm  

WHERE:               Chinese 6 Theatres
                                6925 Hollywood Blvd
                                         (Parking entrances on either Highland or Orange)

GENERATION IRON examines the professional sport of bodybuilding today and gives the audience front row access to the lives of the top 7 bodybuilders (Including: Phil Heath, Kai Greene, Branch Warren, Dennis Wolf, Victor Martinez, Hidetada Yamagishi and Roelly Winklaar) in the sport as they train to compete in the world's most premiere bodybuilding stage - Mr. Olympia.

Directed and Written by Vlad Yudin, GENERATION IRON is produced by Yudin and Edwin Mejia. Jerome Gary, producer of the cult classic PUMPING IRON, which helped make Arnold Schwarzenegger a household name, was also tapped to executive produce.  GENERATION IRON provides insight into the professional sport of bodybuilding today and follows these men as they compete on the International stage.  Yudin followed seven current athletes from around the world, including New York, Tampa, Dallas, Vegas, Denver and LA. Mickey Rourke narrates the film, with appearances by Arnold Schwarzenegger, Lou Ferrigno and Jay Cutler. 

In theaters September 20^th

Runtime: 106 minutes